Mr. Arun Jhawar is the Head of Sales – Fashion Yarn, Aditya Birla Group. He is a Chartered Accountant and an Associate Company Secretary with over 30 years of cross functional rich experience. He joined the Century Rayon Business in 1999 as Senior Manager and rose to the level of Senior Vice President-Marketing. Prior to his joining Century Rayon, he managed finance functions with responsibilities of fundraising for big size projects and working capital finance from institutions and banks.
In his marketing role at Century Rayon since 2000, Mr. Arun Jhawar was instrumental in introducing super fine deniers of continuous spun yarn, identifying a new area of market expansion in the industry. In 2015, he launched deniers with lower filaments, a product that was to be a close substitute of silk that expanded to give the fashion yarns a premium product. Additionally, his approach to customer centricity is of paramount business impact that allowed for new launches in an ever-changing fast fashion world.